Googleis reportedly gearing up to launchYouTube Premium Litein the US soon.
Premium Lite is acheaper versionof YouTube’s Premium subscription model. According toBloomberg, the service will launch initially in the US, Australia, Germany, and Thailand and “target viewers who primarily want to watch programs other than music videos.”
YouTube Premium currently costs $14 per month in the US and allows users to watch videos on the platform without ads, along with other features like YouTube Music and the option to download videos for offline viewing. There is no word on what the price of Premium Lite in the US will be yet.
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The history of YouTube Premium Lite
Google began testing a new version of the subscription last year
Google first began testing YouTube Premium Lite in select European countries in 2021. At the time, it cost €6.99 per month (about $7) and offered ad-free viewing. However, it didn’t offer additional features like offline downloads, background playback, or YouTube Music. In 2023, YouTube announced it would no longer offer the subscription model.
In October 2024, YouTube began testing anew version of Premium Lite, which has limited ads. In Australia, the service reportedly costs 9 AUD a month (about $6 USD). In a statement to Bloomberg, YouTube said it hopes to roll out this new version of Premium Lite to more countries soon.
“As part of our commitment to provide our users with more choice and flexibility, we’ve been testing a new YouTube Premium offering with most videos ad-free in several of our markets,” a spokesperson for YouTube toldBloomberg. “We’re hoping to expand this offering to even more users in the future with our partners' support.”
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