Why The Michelin Man Mascot Has White Tires Instead Of Black
Why The Michelin Man Mascot Has White Tires Instead Of Black There’s a lot that is curious about the Michelin brand. Why is atire companyin charge of rating fine dining, for starters?Who even owns it now? And if tires are black, why is the mascot, an anthropomorphic stack of tires, bright white? His name, by the way, is Bibendum. Friends call him Bib. Today, he’s stamped on guidebooks and even lends his name to the “Bib Gourmand” category for affordable restaurants....