Free ad-supportedTV channels, commonly referred to asFAST channels, are growing in popularity right now and DirecTV is joining in on the action.
DirecTV has announced the launch ofMyFree DirectTV, a free service which will offer more than 70 curated channels alongside DirecTV’s on-demand library. The new service will be available in the U.S. on Apple, Amazon Fire, Roku, the DirecTV app, and mobile devices.
“DIRECTV is excited to bring a successful history of premium content aggregation and an elevated user experience to free TV for the first time,” said Kent Rees, general manager of MyFree DirecTV in apress release. “The availability of MyFree DIRECTV is the building block of the future for us as we tap into an entirely new audience through this new freemium experience going beyond the traditional pay TV customer.”
MyFree DirecTV
MyFree DirecTV is a free service available through the DirecTV app. You can access more than 70 FAST channels. It’s also available on Apple, Amazon Fire, and Roku.
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MyFree DirecTV joins a crowded market
The U.S. has more than 650 FAST platforms and growing
MyFree DirecTV is far from alone in the FAST channel market. According toForbes, in May 2022 there were 650 FAST platforms in the U.S. market. Two years later, that figure has tripled. Popular fast services in the U.S. include Tubi, the Roku channel, and Pluto TV. Amazon recently announced it is phasing outFreevee, its FAST platform, and migrating its content over to Prime Video.
DirecTV has also announced in the near future that it plans to offer more “personalized” genre-based paid programming in addition to its free ad-supported channels. While no pricing has been revealed, DirecTV says its personalized TV subscription will offer viewers programming tailored to them at lower price points.
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