If you watch a lot ofYouTubeonyour TV, that experience might be in for a significant overhaul in the next few months.
According to a new report fromThe Information, YouTube is planning a redesign of its TV app to make itresemble Netflixmore closely. As part of this redesign effort, paid content from other streaming services via its Primetime Channel service will be featured on the app’s homepage.
“The vision is that when you come to our app and you’re looking for a show, it’ll just blend away whether that show is from a Primetime Channel or from a creator,” YouTube’s Kurt Wilms said, speaking to The Information.
What are YouTube Primetime Channels?
Right now the feature is slightly hidden on its TV app
Primetime Channels can only be accessed via the Movies & TV tabon YouTube. The report fromThe Informationhighlights that this hinders users from discovering it on the TV app, prompting YouTube to temporarily halt adding new services to Primetime Channels as it seeks to make it easier to find.
YouTube’s solution is to integrate Primetime Channels directly into the homepage of its popular TV app, alongside a new redesign that resembles Netflix. Given how popular and recognizable YouTube’s app is, it’s somewhat puzzling that the company is redesigning it; hopefully, it strikes the right balance with these changes and doesn’t ruin its homepage. YouTube’s overhaul of its TV app is expected to roll out in “the next few months.”
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